In her free time, she goes on food adventures and writes unrhymed poetry. Customers Are Using Social Media. In other words, almost every single person on Instagram is interested in checking out new brands that appeal to them. This goes to show how Instagram constantly strives to stay relevant and update its features with the changing times. 47% of consumers expect brands to speak up about these issues over social media. (Source: LinkedIn) 65% of B2B companies have used LinkedIn paid ads. But it’s not a silver bullet. Its domestic (U.S) revenue experienced a higher-than-usual growth of 24%, while its international income grew by 12%. In 2020 the amount reached 40 billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. On Facebook, for example, as many as 51% of users admit to having clicked on an ad. This social media statistic is great news for those who want to advertise online. If your target audience is children or the elderly, consider targeting their parents or caretakers … In 2019 alone, the platform was testing a new display layout for IGTV, hiding likes in the U.S and introducing “Reels” mode akin to TikTok. Consider running video ads or streaming live broadcasts of company events, for example. If your YouTube ads are already optimized for mobile, you may soon be asking your video team to optimize for an 80-inch flatscreen with surround sound, as well. If you’re unsure of whether Google Ads (formerly known as Google AdWords) has the potential to generate revenue for your business, you’ll be glad to hear that businesses typically make double their investment on the platform. Trying to decide where to concentrate your social ad spend in 2020? Statista suggests that this is because of the rise of video and Story format ads, which generally do well with attracting impressions and engagement. 1 in 4 users are following brands from which they might make a … YouTube “Preferred Ads” only run on the top 5% of YouTube channels, so these are not your average stats. While this might mean less cash for Facebook shareholders, it’s probably good news for brands competing for ad views. Check out these fresh social media stats if you’re going to include LinkedIn in your marketing mix: Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve. Just want to point out here that if your brand’s target audience is not U.S.-based, Twitter might be a less saturated feed to advertise in. So, why are marketers not A/B testing every ad they run in order to lower costs and bump up ROI? So it’s only natural that the platform will continue to see an increase in user count and engagement. Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers. A key advantage here is that the LinkedIn algorithm actively supports brands (rather than downranking them like some algorithms we could name.). With such glowing figures linked to social media in Singapore, only 1.6% of digital marketers say that they are good at social media marketing. Bonus stat: Remember that 42% of users took a Facebook break in 2019. There are 3.2 billion social media users. Jacqueline Zote is a professional content writer and editor. The most important takeaway from any set of social media statistics like these is that the social landscape is changing, constantly and rapidly. For instance, think of how it was once the norm to post on someone’s Facebook Wall. Instagram now has over 1 billion monthly active users–a 42.86% increase from 2017 when it had. (For those who are curious: those 15 Bees were a measly 9% of the behemoth’s total revenue for 2019.). In other words: don’t rely on cash to make up for quality. We will need to slay the werewolf of low conversions another way. More buyers are joining social media networks and looking for reviews and recommendations. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a … By the third quarter of 2019, the platform had attracted. Brands are driving a median engagement of 1.60% across all industries on Instagram. Her interests range from pop culture and mythology to content development and social activism. Video seems to perform much better on the platform, seeing. 2. Compare that to Facebook, which made 20 billion USD in the last quarter of 2019 alone. Globalwebindex report: Almost 40 percent of users are following their favorite brands on social media. According to YouTube, watching on smart TVs, Apple TV, Roku and game consoles is up 39%. Despite potential saturation, turbulent PR, and headwinds from global privacy regulation, the platform’s scale is still delivering results for B2C advertisers. 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. However, if you have the budget, these might be akin to the Super Bowl of YouTube. Note: the following statistics come from early 2020 data and do not reflect changes arising from the global COVID-19 pandemic. Written byby If this number seems small compared to the other platforms, note that Twitter recently began measuring its user base differently (daily, not monthly; and only the monetizable ones) to give a clearer picture to advertisers. Social media ads are one of the quickest and most effective ways to connect with your target audience.These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.. Social media sites make more than half of users feel inadequate, according to a survey of 1,500 people by disability charity Scope, and half of 18- … Take into account the fact that this number includes all Pages: not just brands and businesses. 53% of consumers expect brands to be transparent about product/service changes and company values on social media. In comparison, YouTube creators are at #2, snagging 11% of brands’ influencer budgets. Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Learning about the latest social media advertising statistics and platform-specific performances give you some insight into the current social marketing landscape. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.. (No data yet on how much is going to those new Explore ads, but our eyes are peeled.). Like, in life, not just online. Facebook is the most used platform for social marketers. Social ads aren’t just for experts and consultants anymore, and almost no one is getting by on organic alone. Worldwide digital ad spend is predicted to reach over $375 billion by 2021. That’s a 17% increase over 2019. The percentage goes up for 16-24 year olds: 31% of them say they find new products and brands through paid social ads. It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it. According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. The number jumped from 69.2% in 2018 to 73.2% in 2019, with a possibility of reaching 75.3% in 2020. Also note that, according to the same Neilsen study, 72% of Snapchat ad viewers weren’t even reachable by TV ads. Here are a few relevant social media statistics if you’re using Pinterest to market your brand: LinkedIn has a completely different audience type compared to other social media platforms, and is the largest professional network. 65% of B2B companies have used LinkedIn paid ads to acquire customers. Top 13 Advantages and Disadvantages of Social Media. Twitter saw a 9% year-on-year increase in revenue for Q3 of 2019 with. followed a brand, clicked on their website, or made a purchase, 80% of social referrals to ecommerce sites, 152 million “monetizable users” every day, fresh new list of 2020 social media statistics, 38% of Snapchat users aren’t on Instagram, the top paid (and organic) channel for B2B, TV screens are the fastest-growing screen segment, Less than 1% of watchtime on YouTube is spent with borderline content. Instagram, by comparison, only drove 10.7% of traffic. Read our full guide here. Second, prioritize mobile users when advertising on social media as they contribute the most to social advertising revenue. We will continue to update this article as new data/projections become available. Social Media Statistic: What Percentage of the World Population Is on Social Media? source: If you don’t want to be just another annoying brand ruining Instagram, you need high-quality copy, CTAs and visuals. I mean, if you don’t have a buy button on your product posts, paid or organic, do take the time to add one. That 67% works out to roughly 45,000,000 — 45 million people. 79 per cent of the population in the United States had a social networking profile. But most importantly, you’ll begin to understand consumer behavior and preferences on social media. Twitter says this number was because of “increased impressions driven by audience growth and improved clickthrough rates.” The platform points to improvements they’ve made in ad targeting and relevance. No shame if this “extra” step is still on your to-do list: but let me just slip your our guide to split-testing social media ads. So, despite the annual Q4 bump—when ad prices rise as everyone tries to attract those holiday shopper eyeballs—on average, social ad prices have been relatively stable since mid-2018. Pinterest is a platform for inspiration–whether it’s for home and seasonal décor, unique recipes, gifts or DIY crafts. 83% of surveyed consumers use the platform. In this post, we hope you’ll find it all: both the necessary stats and facts to inform your social media decisions plus some social media … Jacqueline Zote. Last year was the first time parent company Alphabet broke out YouTube’s ad revenue from Google and other properties. (4 million advertisers are using Stories; twice as many as the year before.). Only 23% of social marketers use social data to measure ROI and 16% use social data for competitive insights. (Werewolf conservationists don’t @ me.). When you know that 77 percent of U.S. Americans have a social media profile, it presents a great opportunity for your business to start using social media marketing to reach new leads. That’s enough proof of how fast the social media landscape evolves. On the other hand, people are clicking less. Expand your focus on platforms like Pinterest and Instagram (if you aren’t already) as they offer higher engagement and ad reach. Back to the B2C side: paid social ads are the #4 way people find new products, period. Live video is becoming a vital tool for social marketers, and 42% of them have already developed a strategy for Facebook Live. Every other social platform was in the negative double-digits. People are also 26% more likely to view ads on the platform than on any other leading platform. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. This professional networking site is the top social media platform for B2B social media marketing. There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media … This is down from $5.53 in late 2018. Find out how to reach the right customers, lower your cost-per-click, and more. Let’s start with which platforms are most beloved by older adults. This effectively increased the volume of ads they can sell. This number includes both paid and organic posts. The ROI on social media ads is unbeatable For the most part, it’s more cost effective to advertise on social media platforms over other digital sites. LinkedIn has 260 million monthly active users; Age. Bonus stat: And cost per lead on LinkedIn is 28% lower than on Google AdWords, making it more attractive. drop in user count during the last two quarters of 2018, 95% of B2B content marketers use LinkedIn, increasing their digital video budgets by 25%, 70% saying that it’s important for brands. Get them in our complete guide to LinkedIn ads. Find out how to reach the right customers, lower your cost-per-click, and more. Join 70,000+ professionals and become a better social media marketer. 6. According to Statista, this primarily affects “traditional” forms of social advertising, but we’d say it affects everyone with an aim to convert. Cookies | When it comes to social media platforms, Facebook continues to dominate. This makes it the ideal platform for B2B marketers as well as employers and job searchers alike. Social media usage statistics by age: what platforms do older adults use? The latest Media Intelligence Report from Neustar Aggregate Knowledge, a quarterly study that monitors the performance of social media channels, indicates a far better performance by social ads over the collective average of other channels including exchanges, networks and portals. Make sure to optimize your mobile social media campaigns and since mobile ads are relatively cheap and easy to produce, … Twitter blames video for this price drop, because video ads generally have lower CPE. The platform also takes the cake when it comes to engagement. In other words: testing means you learn more about what your audience likes, while your ads get cheaper. The Best Times to Post on Social Media in 2021 and Beyond [Infographic] Facebook's Removing the 'Our Story' Section from Pages Next Month; 11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 [Infographic] Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day The average ad spend per internet user also sees a gradual increase on mobile, jumping from $13.49 in 2018 to $15.40 in 2019. Source: Digital 2020. The platform has arguably hit its saturation point. Bonus stat: While we can’t source comparison data for the other platforms, please note that Snapchat says its users are 60% more likely to make an impulse purchase. First, the increasing adoption of video and live video makes it vital for you to include them in your marketing mix. Trusted by employees at 800+ of the Fortune 1000. You can tailor social stats and findings like these to your strategy when you have a clear picture of what works for your brand. If these stats have whetted your appetite for a primer on advertising on social, we have a complete guide right here. Technically, growth is slowing, according to eMarketer. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. Adobe Social Media Advertising Statistics affirm that Social Media ads convert three times more potential customers than existing customers. In the past few years, making sure that your ads aren’t showing up beside polarized political misinformation or pictures of suffering koalas has become a strategic concern for almost every brand. Some social media stats even give you insight as to what other marketers are doing on different platforms. 67% of consumers consider video to be the most transparent type of social media posts. In fact. The company said in its Q4 2019 earnings call that this was primarily due to an increase in Stories ads, which are cheaper on average. Check out our guide to Twitter ad strategy here. Turkey and Cyprus are 57%, then Sweden at #6 is 56%. Naturally, we’ll dive deeper on this in the LinkedIn section, further on. Compare that to Instagram’s 5.7%. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns. People use the platform to discover new brands and products, find new things to try and get purchase inspiration. Also note that around 1.21 billion of those people are between the ages of 13 and 34. Otherwise, read on for statistics for each unique, sparkling star of a social media platform. Over on the B2B side of things, marketers are generally convinced of social’s usefulness in their ad strategies. Check out the following consumer-related social media statistics that will help you take a consumer-first approach with your social media marketing: From these social media statistics, there are a few key takeaways that will help you adapt your strategy for 2020. Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. In fact, 80% of social media B2B leads, and 46% of all social media traffic to company websites come from LinkedIn. Otherwise, read on for statistics for each unique, sparkling star of a social media platform. Ready to run your own Instagram ads? We’ve collected the most recent social media advertising statistics—platform by precious platform—to get you started. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. In fact. Last year, 26% of social media marketers invested in LinkedIn ads. Nearly 1 million people used mobile social media for the first time each day in 2018 (Source: We Are Social). According to Hootsuite’s Digital 2020 report, Instagram showed this lift between Q3 and Q4 2019. For more YouTube ad strategies, read our guide. According to the most recent LinkedIn statistics, the platform is growing at a clip with 675 million users worldwide. (To compare, Facebook’s ad reach only went up 1% in this period.). 98% report trying new things they find on Pinterest. 1. 90% of all marketers say social media marketing has increased their business’ exposure. LinkedIn may have started as a glorified CV site, but in recent years it has arguably cornered the B2B content marketing angle. What did you think of these social media stats? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. The world population is roughly 8 billion. Snapchat’s youthful reputation continues. This makes it crucial for marketers to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. Yes, Mark Zuckerberg says “the future is private,” but public feeds aren’t in the grave by a long shot. Social Media Statistics FAQ. In 2020, advertisers will likely spend $16.85 per mobile internet user. Among all social media platforms, Instagram likely sees the most evolution with new features every few months. Reputable social media marketing statistics suggest that adults aged 18-34 comprise 95% of the people who follow brands via social media sites. Social media helps amplify transparency, which can prove to be rewarding for brands in spite of the challenges it brings. Do Not Sell My Personal Information. According to Statista, more people are seeing ads. And 90% of people on Twitter read the copy, which is higher than any other social platform. Compare that to your average branded email’s open rate, which is 21.3%. During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million. And marketers are, In fact, social network video ad spending. Social video gets shared 1200% more than text and images combined. By incorporating social media ads and video ad content into your online advertising strategy, you can reach a larger audience, getting more out of your ad budget. advertising on social, we have a complete guide right here. Take Hootsuite Academy’s advance social advertising course and learn the tactics and best practices to create high-performing ad campaigns. These users are highly active on the platform and have saved more than 200 billion Pins in total. This is not an impressive number. (If you like, you can dig deeper into Snapchat over at our fresh new list of 2020 social media statistics.). Social clickthrough rates went from 2.6% in late 2018 to 2% in late 2019. As you learn more about social media marketing, you may wonder about the advantages and disadvantages of social media. Social media stats make a difference. Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%. If your mid-funnel marketing strategy involves getting your value proposition in front of the right eyes, sponsored InMail could be an interesting choice. This stat matters to advertisers as much as content creators. This makes sense, as video takes more skill and equipment to get right. The platform’s highest penetration rates by country are Iceland, Kazakhstan and Brunei at 60%. This makes it crucial for you to support causes that you genuinely believe in and make your support clear from the very start. Why? ... Ads Insights - These numbers talk about the amount brands are investing in ads, their returns and the kind of response ads receive on these platforms. These small but mighty ads utilize all the data users share on social media to offer highly personalized and relevant … By David Tomas, on 09 May 2018. In December 2019 YouTube made a point of publicizing that their algorithm updates at the start of that year had resulted in a 70% drop in time spent watching harmful content. And 96% of US marketers plan to continue using Stories ads in the future. As of Q1 2019, Twitter has about 330 million active users worldwide. Which is a good reminder that you still need those likes (or hearts, or thumbs) to maintain traction with the algorithm. They even influence consumers’ purchasing decisions. Americans click 18 ads a month; Canadians 15. Most importantly, brands need to align their strategy to appeal to the conscious consumer as social and political responsibility seems to be a huge influencing factor in purchase decisions and brand loyalty. Instagram is also the only platform where there’s a significant increase in usage by U.S marketers. Now you hardly see that anymore, and you’ll probably find it weird or intrusive if someone posts a message on your Timeline. Paid advertising has become somewhat of a necessity, rather than an option, for businesses that want to gain more visibility and strengthen the impact of their social marketing efforts. Let us know in the comments below. (Read more Twitter stats here.). According to 40% of consumers, collaborating with a relevant non-profit is the best way for brands to take a public stand on social media. Mobile users contribute to a majority of social advertising revenue. This isn’t too surprising considering how Facebook had over 7 million advertisers during Q3 of 2019. Try a free 30-day trial and use Sprout’s monitoring features to track specific brand keywords that get your audience talking. There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. Plus, you never know when you’ll need a good trivia tidbit to impress at a party. That number doubles in Romania and Israel, but halves in Japan and India. If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.